Looking back at 2014, the hottest topic on the social media was the ALS Ice Bucket Challenge. The ALS Ice Bucket Challenge is an activity 'involving dumping a bucket of ice water on someone's head to promote awareness of the disease amyotrophic lateral sclerosis (ALS)' and encourage donations to research. It went viral on social media such as Facebook and Instagram during summer 2014. Many people including celebrities around the world have participated.
The challenge encourages to pour bucket of ice water and nominate next three participants to do the same and pass it on to others. A common rule is that nominated participants have 24 hours to comply or forfeit. If nominated participants forfeit, he or she have to donate to the ALS association.
Although it is a great activism to spread the idea of the disease and way to donate money to help patients, there are some criticisms on the ice bucket challenge. A number of criticisms have arisen relating to the campaign, accusing it of being 'self-congratulatory', focusing primarily on fun rather than donating money to charity, and substituting a trivial activity for more genuine involvement in charitable activities. Also, some critics stated people focuses on the stunts rather than donations. Lastly, Criticism has also targeted the waste of water due to the ongoing drought.
The challenge encourages to pour bucket of ice water and nominate next three participants to do the same and pass it on to others. A common rule is that nominated participants have 24 hours to comply or forfeit. If nominated participants forfeit, he or she have to donate to the ALS association.
Although it is a great activism to spread the idea of the disease and way to donate money to help patients, there are some criticisms on the ice bucket challenge. A number of criticisms have arisen relating to the campaign, accusing it of being 'self-congratulatory', focusing primarily on fun rather than donating money to charity, and substituting a trivial activity for more genuine involvement in charitable activities. Also, some critics stated people focuses on the stunts rather than donations. Lastly, Criticism has also targeted the waste of water due to the ongoing drought.